Tell client stories, not yours.
This book takes readers through a 360-degree perspective of social media in businesses.
The world is a crowded place, filled up with competitors all vying for attention. Oftentimes, it’s hard to differentiate yourself from others in the same field doing a similar thing.
What is it possible to do as a business to stick out over your competition? Most founders and CEOs I use have tunnel vision and believe the only method they can stick out in a crowd is by trying to differentiate what they do. They think if indeed they can somehow market themselves differently they’ll create a gap on the market or get yourself a leg up over your competition, and then they are able to begin driving traffic with their business.