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To state mobile apps are popular can be an understatement. A mammoth 89 percent of media time is spent by people on mobile apps. In the event that you curently have a mobile app strategy set up, you can congratulate yourself to make an excellent decision. A pat on the trunk is permissible, but don’t pop the champagne at this time. Possible check is to be able. There aren’t a whole lot of apps earning money. Actually, the failure rate for apps is quite high.
While there are several explanations why even good apps neglect to deliver ROI, one big reason is ineffective marketing. Yes, in the hyper competitive world of mobile apps, you need to bake a mobile app online marketing strategy into your mobile app development process.
If you feel your app has "success" written around it, thanks to its usefulness, nevertheless, you ignore marketing, you’re set for a rude shock. Your app won’t succeed without good marketing to back it up.
The keyword here’s "good". So, listed below are three pre-requisites of a highly effective online marketing strategy:
1. Plan ahead.
An app marketing plan has to be developed before you truly begin to build the app. That is important because you have to leverage the potential of your existing assets (website, social media profiles) to advertise your app. In the event that you don’t have these assets, you have to start creating and with them.
For instance, your website squeeze page ought to be used to market your app. Once you begin to build your app, you can provide information regarding its impending release to focus on customers who’re already in the habit of looking into your website’s squeeze page.
You may also use your Twitter account to provide regular updates about app development, in order that target users know it’s along the way.
Another idea is to create press releases regularly discussing the app you are developing, its benefits, the tentative release date and so forth. These activities have to continue following the launch. As could be imagined, you have to plan them well beforehand and must follow a clear course of action to meet up your marketing objectives.
If you believe your existing web assets should be fine-tuned to fit your app’s marketing activities, do it. If you believe you should start creating a presence on specific digital advertising channels, start creating one. If you believe developing specific expertise to advertise your app can help your app succeed, initiate an activity of learning and development that may make you an improved app marketer.
Related: 25 Creative Methods to Promote Your App FREE OF CHARGE
2. Make your app easily discovered.
Optimizing your app details for App Store and Google Play is an essential element of your app’s online marketing strategy, but so is using innovative methods to make it possible for the target audience to learn it exists.
Getting feedback before actual release on the app store is a crucial process that may also build an audience before launch. Invest part of your budget in user-review and PR services such as for example PreApps, which can create a demo video for your app, submit it to scores of app review sites, and get you opt-in downloads prior to going live. This may grow to be the difference in the middle of your app’s success and failure.
You may be surprised how often app developers, fearing a bad review, choose never to submit their apps to the truly reputable sites. The objective of these submissions is to really get your app noticed by audiences who use these sites to find apps.
Make it a spot to attain out to influencers in the app industry. Use an instrument like Buzzsumo or Followerwonk for this function. The idea is to recognize niche influencers predicated on their social authority and number of followers, then build relationships with them.
That is another thing it is advisable to plan beforehand. It is advisable to start getting together with them prior to your app is really released that you can buy. This can help build trust in order that whenever your app finally makes an appearance, you can keep these things mention it on the website, blog, Twitter feed, and even review it for you personally.
Related: 5 Tips for Marketing Your App Internationally
3. Think continuous, long-term marketing.
Don’t think about mobile app marketing as a short-term process that ends after app release. This is a continuous process, if you need the app to provide sustainable long term results. Your app advertising campaign ideally has to be split into three primary stages, Pre-Launch, Launch and Post Launch.
Your campaign must start much before app release and continue long following its launch. The actual fact that your app will contend with more apps each passing day means your marketing efforts shouldn’t stop and cannot have an off day. If your app is to achieve success, it must keep standing right out of the crowd, and really should be the first selection of its target audience, each and every time.
Care for these three pre-requisites and you’ll have an effective mobile app online marketing strategy on your hands as well as your app will deliver the returns you are interested in.
Related: 3 Effective Channels for Marketing Your Mobile App </