Don’t Just Expect Traffic–Find It

This book takes readers through a 360-degree perspective of social media in businesses.

Most of us are employing our websites to either expand our brick-and-mortar reach or even to start a home based business in today’s climate. It isn’t surprising given the reduced costs of online stores; especially if your product is downloadable and doesn’t need a warehouse or even to be shipped.

But many people wonder what they are able to do to bring more traffic–targeted buyers–to their sites, and ways to get them to get more while they’re online. Below are a few tips for those folks running online stores to greatly help bring in increased traffic to sell services and products on your site.

Remember: You’re a specialist You have to go where your visitors are. Are they communicating on a specific blog? Do they use certain forums? Keywords on Twitter? Make sure that you’re actively participating where they are hanging out online. You need to be posting and offering candid, honest advice rather than promoting your business actively in these forums or blogs, but passively. For example, the web site address in your signature is plenty of. Once you build credibility as a specialist, people will head to your site and it’ll become viral within the community–your targeted community. But blogs and forums are just one portion of the equation. I’m a big fan of fabricating your own groups where you could build your own forum of individuals sharing ideas where you’re the moderator and the list owner. Don’t abuse your power by selling or spamming the e-mail addresses.

The impact of Twitter has been disputed by many people, with as much as 60 percent leaving the platform within the first thirty days of using it. But, we have no idea how many people keep coming back, and the recent offers by major companies to get Twitter leave most of us wondering if it includes a stronger longevity than most of us realized. One rule in Twitter isn’t to market your own goods in your tweets, but instead to have others do it for you–then retweet their tweet. You can certainly do this through an instrument like Tweetdeck. Make sure that you follow those following you, and retweet their interesting work, too. This will generate a loyal following. Another option is by using an instrument like Tweetlater, that will let you find targeted visitors to follow who’ve the same interests as you. This tool may also send a primary message to all or any new followers where it really is considered acceptable to supply people with a web link to your internet site.

Look for complementary websites In the event that you sell shoes online, make an effort to partner with online companies that sell handbags or clothes. Many will exchange affiliate links or simply exchange banner ads (you post their ad on your own site; and vice versa), which amounts to free advertising. Many site owners are glad to get this done.

Once folks are on your own website, you wish to translate the net hits into sales. One method to do this is to have rotating banner ads–not just ads through commission sites to generate a small amount of extra cash and offset costs of the website, but to market your own products. Should you have an ad on your own website linking to a timely product, you can attract customers you will possibly not have otherwise. Do not forget to create an area for folks to touch upon your services and products, too.

Danielle Babb may be the founder of The Babb Group, an online entrepreneur, a professor, an author, presenter and consultant. She’s a Ph.D. in Organization and Management with a Technology emphasis, and an MBA with a technology emphasis. She actually is featured regularly at the top networks such as for example CNN, MSNBC, Fox News, Fox Business and the Today show. She actually is also the writer of THE WEB Professor’s Practical Guide to Starting an online business, available from Entrepreneur Press.