3 Essential Tools to make use of Whenever starting a Company Blog

Hello Bar, Helplama and Yoast SEO are must-haves for a fresh blog.

This book takes readers through a 360-degree perspective of social media in businesses.

In today’s world of internet marketing, having a company blog is key. Blogs may sound old-school, but without one, you’ll be leaving a whole lot of traffic from the picture. The actual fact of the problem is a blog might help your company can build relationships its customers within an interesting way by giving valuable insight into your product or market.

The most traditional reason companies have their own blog is expressing their opinion. Now, with the rise in content marketing, companies use their blogs to compete for traffic. Marketers have a long-tail keyword approach, meaning they target their blogs around detailed Google searches.

For example, Baarb, a startup that uses artificial intelligence to produce a personalized travel booking experience, uses its blog to focus on long searches like, “Where you can Stay Just like a Hipster in California” or “Top Five Things you can do in Reykjavik”. By structuring their blogs around more descriptive questions, Baarb includes a better potential for ranking these blogs on Google when someone looks for these answers. Though traffic numbers for more descriptive searches aren’t as high as a broader search, detailed searches provide very targeted prospects from people searching for a specific answer.

When you have someone on your own company blog, it’s time to determine how exactly to convert them right into a customer. That’s where the following tools can be found in:

Hello Bar

I’m sure you’ve seen those annoying pop-ups that make an effort to trick you by hiding the close button and moving before you go through the “x” which means you get stuck likely to their website. Annoying, right? That isn’t the best way to reach clients and leads. That just annoys potential customers into frustratingly exiting your webpage. So, what’s the answer?

Hello Bar gives your company ways to reach visitors without annoying them. Instead of creating an annoying pop-up ad, Hello Bar permits you to customize a bar which will go near the top of your webpage. You can transform the colors, fonts and message easily from the Hello Bar dashboard and pick the social engagement you intend to pursue for instance a Facebook Like, Tweet, Follow on Twitter or Pin on Pinterest. In this manner, you get your message across within an aesthetically pleasing and, moreover, unobtrusive way.


Tell you this scenario in your mind. Your sales team is wanting to focus on your product to customers and develop more leads. How are they wanting to do that? Emails? Calls? In any event, those techniques are outdated and ineffective in today’s tech savvy culture. Instead, try Helplama.

Once Helplama is installed into your company’s blog, it offers extremely effective method of communication for both your sales and customer support teams. Helplama creates a bot based off your stores previous chat record and tests freelancers to employ with this bot. Once you hire a freelancer predicated on their domain knowledge, personality and skills, you’ll have the ability to track conversions and return-on-investment to help you understand performance. This enables customers to ask questions right to representatives of your team, giving customers answers with their questions immediately, thus increasing consumer confidence in purchasing your product.

Yoast SEO

The last essential step to presenting your blog dominate your competition is just about the simplest. In today’s search engine-driven world, your site needs to pop-up on Google searches close to the top or nobody is ever likely to find your company’s page. That’s where Yoast SEO will come in.

Yoast SEO is a plugin which allows you to optimize your search engine while acting as a complete website optimization platform. It’ll permit you to: add descriptions to all or any your posts, set keywords to be centered on, check your page for readability and more. With one plugin, you may be seen more regularly on specific serp’s and optimize your complete webpage to become more efficient.

If your company doesn’t have a blog, it’s time to start out one. As a business owner, you need to take full advantage of every resource accessible to you, and a company blog is among the simplest methods to start. Through the use of tools like Hello Bar, Helplama and Yoast SEO, you’ll be on t